Over the past years, our team has designed, built, and launched more than a hundred websites for brands big and small. Each project taught us something new — about design, technology, clients, and, most importantly, people.
Here are the biggest lessons we’ve learned along the way.
1. Content comes first
A beautiful design without strong content is like a house without a foundation. We’ve learned that starting with real content (or at least well-structured drafts) always leads to better results than designing around lorem ipsum.
2. Simplicity wins
Clients often want “everything” on the homepage. But users want clarity, not clutter. The most successful projects were those where we stripped things back, focused on what mattered most, and created a clear user journey.
3. Communication is half the project
Good web design isn’t just about visuals and code — it’s about conversations. The smoother the communication with clients, the fewer misunderstandings and the better the final outcome. Weekly check-ins, clear feedback loops, and honesty go a long way.
4. Speed matters more than you think
Users expect fast websites. We’ve seen bounce rates drop dramatically just by optimizing performance. Lightweight code, compressed images, and good hosting make all the difference.
5. Collaboration beats silos
The best results happen when designers, developers, and content creators work together from the start. When each discipline informs the other, the website feels seamless and intentional.
6. Launch is just the beginning
A website isn’t done when it goes live. Tracking performance, collecting feedback, and making iterative improvements are what turn a site into a real digital asset.
7. Every project is unique
No two clients, industries, or challenges are the same. Templates rarely work. Custom solutions — whether big or small — are what make websites meaningful and effective.
After 100+ projects, one thing is crystal clear: web design is less about trends and more about people. Understanding users, collaborating closely, and building with intention are what make a project successful.
And if there’s one ultimate lesson? Every project is an opportunity to grow — for us, our clients, and their audiences.