Building a website isn’t just about picking colors and adding content. It’s about solving problems, guiding users, and creating experiences that work.
In this case study, we’ll take you through our step-by-step web design process, from the first wireframe to the live launch, sharing insights, challenges, and best practices along the way.
Every successful project starts with understanding the client and the users.
Key activities:
When it comes to improving conversions, there’s no shortage of “UX wisdom” floating around online.
Some tips are timeless. Others? Outdated, misleading, or completely wrong.
Today, we’re busting common UX myths — and replacing them with strategies that actually move the needle.
The reality: Too many options can overwhelm people and cause decision paralysis.
Why it hurts conversions: When faced with a long list of choices, users often freeze or delay making a decision.
Colors aren’t just decoration — they shape how people feel about your brand.
The right palette can make you look trustworthy, energetic, luxurious, or playful.
Here’s how to choose colors that speak for your brand and connect with your audience.
Ask yourself: what does your brand stand for?
Small details can make a big difference.
In web and app design, microinteractions are those subtle animations or responses that happen when a user performs an action — and they can transform a basic experience into one that feels alive, responsive, and enjoyable.
Microinteractions are small, functional feedback moments in a digital product.
They occur when:
The internet moves fast.
And in 2025, web design is smarter, cleaner, and more human than ever.
Here’s what’s getting all the likes — and what we’re finally saying goodbye to.
fonts so big they speak for themselves. minimal design, maximum impact.
smooth scrolling, micro-animations, and interactive transitions — not just for looks, but to enhance the user experience.
In the age of digital transformation, service-based companies must adapt quickly to customer expectations, regulatory changes, and evolving workflows. Traditional static forms and rigid CRM pipelines often fall short of meeting these dynamic needs. This is where DSR (Dynamic Service Request) steps in—a flexible framework designed to streamline service intake, estimation, and delivery with adaptability at its core.
Progressive Web Apps (PWAs) have become a hot topic over the last few years — and for good reason. They combine the best of web and mobile experiences, giving businesses a flexible, cost-effective way to reach their users. But what exactly are PWAs, and when does it make sense to use one?
Let’s break it down.
Over the years, we’ve had the privilege of working on more than 100 web projects — spanning everything from sleek startup sites to complex enterprise platforms. Each project taught us something new, and these lessons have shaped the way we approach design, development, and client partnerships today.
Here are the most valuable insights we’ve gained.
In today’s digital-first world, trust is your greatest asset. Whether you’re a startup or an established business, your website is often the first handshake with a potential customer. If your site looks untrustworthy, confusing, or outdated, you’re likely to lose that customer before you even have a chance to pitch.
So how do you design a website that builds trust and drives conversions? Here are the key principles you should put into practice.
In the digital age, a city’s website is more than just an information board — it’s a public service portal, communication channel, and trust-building tool. Citizens expect local governments to be transparent, accessible, and easy to interact with online. That’s why building a municipal or City Hall website with a modern PublicGov profile is no longer optional — it’s essential.
Here’s how to build a civic website that meets today's expectations for usability, accessibility, and transparency.
